Connect Thai brands with Chinese tourists through Rednote / Xiaohongshu
AKRA Media x RED helps Thai brands enter the Chinese tourism market through XHS seeding strategy, KOC reviews, KOL influencer posts, official account management and localized content planning.
Why Rednote / XHS is the best choice for Thai brands
Powerful Search Engine
XHS is more than a social platform. It works as a search engine where Chinese tourists search travel guides, restaurants, shopping spots and photo-worthy places.
Travel Decision Platform
XHS guides Chinese tourists from browsing, planning, on-the-go discovery, saving favorite places, booking, and finally in-store spending.
Young High-Potential Users
53% of XHS users are under 30 and 50% come from Tier 1 and Tier 2 cities, making the platform suitable for lifestyle, travel, beauty, F&B and retail brands.
Tourism Search Growth
Tourism-related searches on XHS have grown strongly, showing high intent from Chinese users who are planning overseas trips including Thailand.
2025 is the right timing to revive Chinese tourism to Thailand
Visa-Free Agreements
China-Thailand visa-free policy supports tourism recovery and makes travel planning easier for Chinese tourists.
50th Anniversary
2025 marks the 50th anniversary of Sino-Thai diplomatic relations, creating strong cultural and tourism momentum.
Amazing Thailand Year 2025
Thailand is promoting large-scale tourism campaigns, making it a strong year for brands targeting Chinese visitors.
Why Not Thailand
A year-round campaign strategy can connect brands with seasonal travel moments such as Chinese New Year, Songkran, summer vacation and National Day.
WELCOMEMAP XHS marketing solutions
KOC Organic Post
200-300 real user reviews from non-influencer users to help the brand create authentic seeding visibility and build trust with Chinese tourists.
KOL Influencer Post
Collaborate with XHS influencers across industries, based in China or Thailand, to provide in-depth recommendations for your brand.
Official Account Management
From account registration, profile setup, daily content, customer service and reservation support, we help Chinese consumers connect with your brand easily.
Content Strategy & Planning
Data-driven insight, store identity design, storytelling, personalized content, posters, table cards and promotional materials aligned with brand goals.
How we build KOC seeding campaigns
Merchant Interviews
Uncover key selling points for brand seeding.
Content Planning
Explore promotional angles that engage Chinese tourists.
On-Site Shooting
Finish photo and video shooting in a single day.
Article Creation
Create content that matches Chinese tourists’ preferences.
Comment Moderation
Ensure consumers see positive and useful feedback.
Ad Optimization
Select top-performing articles for targeted ad campaigns.
Real XHS campaign results
CHONGDEE
800+ image assets, 165 posts, 132K+ views, 4.1K+ interactions and up to 85% keyword exposure rate for branded search terms.
Icon Siam - Siam Tara
1,000+ shooting materials, 300+ seeding posts, 300% exposure growth and 60% exposure rate across XHS search results.
Phed Mark / Factory Coffee
XHS helped Thai restaurants and cafés become must-visit locations for Chinese tourists through check-in style content and expert notes.
Multi-City Campaigns
Case sharing covers Bangkok, Chiang Mai, Pattaya and Hua Hin across beverage, beauty, mall, hotel, healthcare and resort categories.
Influencer resources across China and Thailand
Manage your XHS brand presence professionally
Registration & Authentication
Set up profile name, profile picture, bio and official certification aligned with brand identity.
Daily Content Post
Plan content, design images, write copy and publish content according to the brand’s business objectives.
Customer Service
Respond to comments, direct messages, reservation requests and group-chat interactions.
Customer Engagement
Build stronger retention by responding to feedback and guiding Chinese consumers to your store.
Data-driven content planning for Chinese tourists
Collect Data
Generate insights from market, product, pricing and audience behavior.
Extract Strategy
Define key message, storytelling angle and content direction.
Plan Contents
Create a timeline and content structure for campaign execution.
Create & Post
Produce localized content and publish it on relevant XHS channels.
Promotion Materials
Design posters, table cards, slogan placards and store displays.
Complimentary materials and tailored designs
Free Design & Merchandise
Co-branded materials with XHS logo and WELCOMEMAP icon, including posters, table cards and slogan placards.
Store Display
Search guidance, seeding wall, home page decoration and offline display materials to attract Chinese tourists.
Lucky Draw
Support for launching official functions and engagement activities based on KOC strategy package.
Free Operation
Operational support based on official account service to help brands start communicating on XHS effectively.
Ready to make your brand visible on Rednote / XHS?
Let AKRA Media x RED help your brand reach Chinese tourists through KOC seeding, KOL influencer campaigns, official account management and localized content strategy.